Most of the time, less is more in the realm of software and web development. Many challenges that seem complex, and which would seem to require tons of code or money, probably have elegant, affordable solutions.
There is simply too much software on the web. With WordPress dominating content management systems (CMSes), the amount of software that can be installed behind the scenes — with a theme, plugins, and with fancy layout tools — becomes a liability.
You can meet your logic and communication challenges without a ton of time or effort or complexity — or code.